Having made its name with a range of high-end clothing for women, Tweed Valley-based adventure clothing brand FINDRA has announced the launch of its debut menswear capsule collection.
Much loved by discerning outdoor enthusiasts across the country, FINDRA was launched in December 2014 as an activewear/lifestyle brand for women, with pieces specifically designed to fit and flatter the female form. Made from New Zealand merino wool and designed in Scotland, the collection was created to encourage wearers to look good, feel good and perform to the best of their ability.
The message clearly resonated, and not just with female customers, with FINDRA bombarded with messages and requests from the male relatives and friends of the company’s original female customer base asking for items, too. The result, ‘Design by Demand’, is a capsule menswear collection comprising the essentials that any outdoor enthusiast needs – all made to the same level of quality and design that FINDRA has become known for.
In a range of colours and fits, specifically designed for male wearers, each piece has been crafted to ensure both comfort and style. These include tops, jerseys and shorts, alongside the existing unisex range of hats and neck warmers, in a sophisticated colour palette. The range is perfect for a huge variety of outdoor adventures, from climbing to cycling, running to hillwalking.
“It was a surprise to receive so many requests for menswear after the launch of our womenswear range,” explained FINDRA founder Alex Feechan. “FINDRA had always been designed with the needs of women in mind, so we were intrigued to hear that many men felt that the same problems with the wider sportswear offering applied to menswear too, with shapeless, unstylish garments available that could only be worn whilst exercising.
“Just like women, men don’t always want statement branding, they want classic looks and styles that says something about who they are,” she added. “We want our customers to feel as comfortable in FINDRA having coffee with their friends at the weekend, as they do when they’re running or riding their bikes.”
Further info
When next in the Tweed Valley, visit the FINDRA store on Innerleithen High Street, or find out more here, https://findraclothing.com
ENDS